The power of like
What is different about the analytics demonstrated in this video and the analysis a company can derive itself from its own Facebook data?
It's a whole new brand platform that companies can use to understand and measure their social media and Facebook page. In this video they are focusing on the fact if companies have to look at the statistics of their fan page our newsfeed. They make clear to us that brands get far more exposure on the newsfeed then on their fan page.
The biggest differences with this new brand platform and the analysis a company can derive itself from its own Facebook data is that besides your fans you can also look at statistics of the friends of your fans. Another thing here is, that they have made it possible to understand the reach frequency and GRP's for the social messages appearing in the newsfeed for the first time. All the impressions on Facebook both paid and earned can now be quantified and compared to other campaigns brands. They also make clear which messages are appealing for the customers. Beside these things, with the new brand platform they can also see if their fans are actually fans.
What is the video’s demonstration of viral influence based on? Is this a viable measurement?
This video demonstration shows us some highlights from their new white paper: power of like. First of all this paper is based on data that they have collected in may 2011 in the US. Besides that it is focused on three brands: Starbucks, Bing and Southwest Airlines. Because of these things we can say that it isn't a viable measurement. A lot has already changed in the last 3 years certainly on social media. Another reason why this is a less viable measurement is that it is only based on three brands which are already very well known certainly in the US. And this is also another reason for saying that this paper is not that viable. They only focussed them on the US market, which is a market that is rather different from ours. Certainly when we look at the upcoming small businesses in Europe. So they should measure different sorts of companies in different continents.
Do you think the information in this video supports this? Why or why not?
One of the central advantages promoted of using the combined research capabilities of comScore and Facebook is in the ability whether Facebook messages are an effective means of marketing and whether Facebook fans translate into more products sold.
Yes because here they say that the fans are the most important public for a social manager. That's because they visit the web site more often than an average Internet user. People who are fans on Facebook are already interested in the company or in the brand. Besides that they show us that friends of their fans are also more likely to visit the web site than the average Internet users. They showed us a graphic, which tells that fans are spending 8% more and they are visiting 11% more than the average consumer.
It's a whole new brand platform that companies can use to understand and measure their social media and Facebook page. In this video they are focusing on the fact if companies have to look at the statistics of their fan page our newsfeed. They make clear to us that brands get far more exposure on the newsfeed then on their fan page.
The biggest differences with this new brand platform and the analysis a company can derive itself from its own Facebook data is that besides your fans you can also look at statistics of the friends of your fans. Another thing here is, that they have made it possible to understand the reach frequency and GRP's for the social messages appearing in the newsfeed for the first time. All the impressions on Facebook both paid and earned can now be quantified and compared to other campaigns brands. They also make clear which messages are appealing for the customers. Beside these things, with the new brand platform they can also see if their fans are actually fans.
What is the video’s demonstration of viral influence based on? Is this a viable measurement?
This video demonstration shows us some highlights from their new white paper: power of like. First of all this paper is based on data that they have collected in may 2011 in the US. Besides that it is focused on three brands: Starbucks, Bing and Southwest Airlines. Because of these things we can say that it isn't a viable measurement. A lot has already changed in the last 3 years certainly on social media. Another reason why this is a less viable measurement is that it is only based on three brands which are already very well known certainly in the US. And this is also another reason for saying that this paper is not that viable. They only focussed them on the US market, which is a market that is rather different from ours. Certainly when we look at the upcoming small businesses in Europe. So they should measure different sorts of companies in different continents.
Do you think the information in this video supports this? Why or why not?
One of the central advantages promoted of using the combined research capabilities of comScore and Facebook is in the ability whether Facebook messages are an effective means of marketing and whether Facebook fans translate into more products sold.
Yes because here they say that the fans are the most important public for a social manager. That's because they visit the web site more often than an average Internet user. People who are fans on Facebook are already interested in the company or in the brand. Besides that they show us that friends of their fans are also more likely to visit the web site than the average Internet users. They showed us a graphic, which tells that fans are spending 8% more and they are visiting 11% more than the average consumer.