FT Redesigns
What were the FT's objectives in redesigning its e-commerce presence?
They waned to satisfy the readers. Whit it, they also waned to reach new and more readers.
Another objective was to have more revenue and to create 2 types of platforms so they could meet the needs of the customers.
Besides that they also waned to improve their app, to have an app that is customized and one that is consumer friendly.
To finish, they waned to make it possible for the readers to create their own portfolio and clip articles that they could read when they were offline.
What considerations, if any, unique to the newspaper business were involved?
First of all there were 2 different sorts of versions: The live and the Morning version of the FT. Besides that they also waned to create different categories in the newspaper. Another consideration of them was to have the newspaper online. So they needed to adapt their layout so there was a better reader experience. To finish they also considered to have customized portfolios.
What did the FT do to meet the needs of mobile device users?
The FT made it possible for the readers to have an online and offline access to the newspaper. The readers could also save & share articles with other users.FT created 2 versions of the newspaper: The live and the Morning version. And they made it also possible for the readers to switch from one device to another and continuing reading the article, even when they were offline. To have a good customer experience FT used different platforms and they adapted the lay out to tablets and smartphones.
They waned to satisfy the readers. Whit it, they also waned to reach new and more readers.
Another objective was to have more revenue and to create 2 types of platforms so they could meet the needs of the customers.
Besides that they also waned to improve their app, to have an app that is customized and one that is consumer friendly.
To finish, they waned to make it possible for the readers to create their own portfolio and clip articles that they could read when they were offline.
What considerations, if any, unique to the newspaper business were involved?
First of all there were 2 different sorts of versions: The live and the Morning version of the FT. Besides that they also waned to create different categories in the newspaper. Another consideration of them was to have the newspaper online. So they needed to adapt their layout so there was a better reader experience. To finish they also considered to have customized portfolios.
What did the FT do to meet the needs of mobile device users?
The FT made it possible for the readers to have an online and offline access to the newspaper. The readers could also save & share articles with other users.FT created 2 versions of the newspaper: The live and the Morning version. And they made it also possible for the readers to switch from one device to another and continuing reading the article, even when they were offline. To have a good customer experience FT used different platforms and they adapted the lay out to tablets and smartphones.