The 8 unique features of e-com technology - eBay
- Ubiquity: Looking at the website of eBay we can clearly see that the character “ubiquity” is present. The website can be visited everywhere. You just need to be able to access the Internet. Because of the fact that it is a website, you can visit it whenever and wherever you want.
- Global reach: Besides the fact that eBay is ubiquity, it’s also a website which has a global reach. Everyone can make use of eBay. They just need to make an account and then they can make use of the services that eBay presents.
- Universal standards: You can say that eBay has universal standards. But when you look at every single point, you can decide that eBay has different prices, different products in each country. Besides the prices you also have the shipping costs, which are different for some countries. So here we can decide that eBay has universal standards, but there are still some standards that are different from one country towards another.
- Information richness: When we look at eBay we can directly decide that there is information richness. They don’t only give us some typed information but they also give pictures of every product.
- Interactivity: You can’t directly communicate with the vendor on the website. But when you look further, you can access the contact data of the vendor. And whit that information you can contact the vendor.
- Information density: Looking at the information that is given, we can decide that the description of the product is very extended. Beside the description you can directly find a price and the day when the bidding will be over.
- Personalization / customization: Personalization / customization isn’t a feature that is used by eBay. They don’t ask you for preferences, for products that you like. You can give the state of the product, a price range, the color, etc. But you need to do that every time you want to buy a product.
- Social technology: When you want to sell a product, you can put the information of your product on a social media site. You just copy and paste the link of the page with the description of the product. But here you need to copy the link to publish it on a social media site. You won’t find a button on the website where you can share a product on a social media site. (eBay, 2014)